Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm (ISBN-13: 9781260260526 and ISBN-10: 1260260526), written by authors Mary Jo Bitner, Dwayne Gremler, Valarie Zeithaml, Martin Mende, was published by McGraw Hill in 2023. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Services Marketing: Integrating Customer Focus Across the Firm (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $10.88.