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Loose Leaf for Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
ISBN-13: 9781260564167
ISBN-10: 1260564169
Edition: 8
Publication date: 2023
Publisher: McGraw Hill
Format: Paperback 560 pages

Services Marketing: Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
ISBN-13: 9781260260526
ISBN-10: 1260260526
Edition: 8
Publication date: 2023
Publisher: McGraw Hill
Format: Hardcover 560 pages