Sell, buy or rent Mary Jo Bitner textbooks
Services Marketing: Integrating Customer Focus Across the Firm
by
Zeithaml, Valarie A., Bitner, Mary Jo, Dwayne Gremler
ISBN-13: 9780078112102
ISBN-10: 0078112109
Edition: 7
Publication date: 2017
Publisher:
McGraw-Hill Education
Format:
Hardcover
544 pages
Services Marketing (6th Edition)
by
Zeithaml, Valerie, Bitner, Mary Jo, Gremler, Dwayne
ISBN-13: 9780078112058
ISBN-10: 0078112052
Edition: 6
Publication date: 2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
672 pages