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Services Marketing (6th Edition)

9780078112058-0078112052-Services Marketing (6th Edition)
ISBN-13:
9780078112058
ISBN-10:
0078112052
Author:
Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
Edition:
6
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover 672 pages
Buy from $10.38

Services Marketing: Integrating Customer Focus Across the Firm

9780078112102-0078112109-Services Marketing: Integrating Customer Focus Across the Firm
ISBN-13:
9780078112102
ISBN-10:
0078112109
Author:
Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
Edition:
7 Student
Publication date:
2017
Publisher:
Mcgraw-Hill College
Format:
Hardcover 544 pages
Sell for $29.41
Buy from $55.62
eBook from $52.50