Sell, buy or rent Mary Jo Bitner textbooks

Services Marketing: Integrating Customer Focus Across the Firm

by Zeithaml, Valarie A., Bitner, Mary Jo, Dwayne Gremler
ISBN-13: 9780078112102
ISBN-10: 0078112109
Edition: 7
Publication date: 2017
Publisher: McGraw-Hill Education
Format: Hardcover 544 pages

Services Marketing (6th Edition)

by Zeithaml, Valerie, Bitner, Mary Jo, Gremler, Dwayne
ISBN-13: 9780078112058
ISBN-10: 0078112052
Edition: 6
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Hardcover 672 pages