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Services Marketing: Integrating Customer Focus Across the Firm

9780078112102-0078112109-Services Marketing: Integrating Customer Focus Across the Firm
ISBN-13:
9780078112102
ISBN-10:
0078112109
Author:
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Edition:
7
Publication date:
2017
Publisher:
McGraw-Hill Education
Format:
Hardcover 544 pages
Sell for $34.28
Buy from $57.88
eBook from $52.50