Management by Menu 4e
ISBN-13:
9780471475774
ISBN-10:
0471475777
Edition:
4
Author:
Lendal H. Kotschevar, Diane Withrow
Publication date:
2007
Publisher:
Wiley
Format:
Paperback
432 pages
Category:
Economics
,
Hospitality, Travel & Tourism
,
Industries
,
Management
,
Management & Leadership
,
Pricing
,
Engineering
,
Food Science
,
Agricultural Sciences
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Book details
ISBN-13:
9780471475774
ISBN-10:
0471475777
Edition:
4
Author:
Lendal H. Kotschevar, Diane Withrow
Publication date:
2007
Publisher:
Wiley
Format:
Paperback
432 pages
Category:
Economics
,
Hospitality, Travel & Tourism
,
Industries
,
Management
,
Management & Leadership
,
Pricing
,
Engineering
,
Food Science
,
Agricultural Sciences
Summary
Management by Menu 4e (ISBN-13: 9780471475774 and ISBN-10: 0471475777), written by authors
Lendal H. Kotschevar, Diane Withrow, was published by Wiley in 2007.
With an overall rating of 4.3 stars, it's a notable title among other
Economics
(Hospitality, Travel & Tourism, Industries, Management, Management & Leadership, Pricing, Engineering, Food Science, Agricultural Sciences) books. You can easily purchase or rent Management by Menu 4e (Paperback, Used) from BooksRun,
along with many other new and used
Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.
Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.
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