Marketing Strategy: A Decision-Focused Approach
ISBN-13:
9780072553932
ISBN-10:
0072553936
Edition:
4
Author:
John Mullins, Jr. Boyd, Orville C. Walker, Jean-Claude Larreche, Jr. Boyd
Publication date:
2002
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780072553932
ISBN-10:
0072553936
Edition:
4
Author:
John Mullins, Jr. Boyd, Orville C. Walker, Jean-Claude Larreche, Jr. Boyd
Publication date:
2002
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Strategy: A Decision-Focused Approach (ISBN-13: 9780072553932 and ISBN-10: 0072553936), written by authors
John Mullins, Jr. Boyd, Orville C. Walker, Jean-Claude Larreche, Jr. Boyd, was published by McGraw-Hill/Irwin in 2002.
With an overall rating of 4.1 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Strategy: A Decision-Focused Approach (Paperback) from BooksRun,
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Marketing
books
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Description
Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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