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Marketing Strategy: A Decision-Focused Approach

9780078028946-0078028949-Marketing Strategy: A Decision-Focused Approach
ISBN-13:
9780078028946
ISBN-10:
0078028949
Author:
Orville Walker, John Mullins
Edition:
8
Publication date:
2013
Publisher:
McGraw-Hill Education
Format:
Paperback 384 pages
Sell for $44.29
Buy from $110.26
eBook from $46.22

Marketing Management: A Strategic Decision-Making Approach

9780078028793-0078028795-Marketing Management: A Strategic Decision-Making Approach
ISBN-13:
9780078028793
ISBN-10:
0078028795
Author:
John Mullins, Orville Walker
Edition:
8
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback 576 pages
Sell for $39.91
Buy from $131.21
eBook from $52.50