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Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach
ISBN-13:
9780078028946
ISBN-10:
0078028949
Author:
Orville Walker, John Mullins
Edition:
8
Publication date:
2013
Publisher:
McGraw-Hill Education
Format:
Paperback 384 pages
Sell for $39.04
Buy from $61.62
eBook from $25.68

Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach
ISBN-13:
9780078028793
ISBN-10:
0078028795
Author:
John Mullins, Orville Walker
Edition:
8
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback 576 pages
Sell for $21.49
Buy from $43.53
Rent from $26.92
eBook from $36.86