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9780072961904-0072961902-Marketing Strategy: A Decision Focused Approach
9780072961904-0072961902-Marketing Strategy: A Decision Focused Approach

Marketing Strategy: A Decision Focused Approach

by Orville Walker, John Mullins, Jr. Boyd
ISBN-13: 9780072961904
ISBN-10: 0072961902
Edition: 5
Publication date: 2005
Publisher: McGraw-Hill/Irwin
Format: Paperback 368 pages
9780072553932-0072553936-Marketing Strategy: A Decision-Focused Approach
9780072553932-0072553936-Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

by Orville C Walker, Jr. Boyd, John Mullins, Jean-Claude Larreche, Jr. Boyd
ISBN-13: 9780072553932
ISBN-10: 0072553936
Edition: 4
Publication date: 2002
Publisher: McGraw-Hill/Irwin
Format: Paperback 384 pages
9780072863703-0072863706-Marketing Management: A Strategic Decision-Making Approach
9780072863703-0072863706-Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

by John Mullins, Orville Walker, Jr. Boyd, Jean-Claude Larreche
ISBN-13: 9780072863703
ISBN-10: 0072863706
Edition: 5
Publication date: 2004
Publisher: McGraw-Hill/Irwin
Format: Paperback 544 pages
9780073381152-0073381152-Marketing Strategy: A Decision Focused Approach
9780073381152-0073381152-Marketing Strategy: A Decision Focused Approach

Marketing Strategy: A Decision Focused Approach

by Orville Walker, John Mullins, Jr. Boyd
ISBN-13: 9780073381152
ISBN-10: 0073381152
Edition: 7
Publication date: 2010
Publisher: McGraw-Hill/Irwin
Format: Paperback 368 pages
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9780073381169-0073381160-Marketing Management: A Strategic Decision-Making Approach
9780073381169-0073381160-Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

by John Mullins, Orville Walker, Jr. Boyd
ISBN-13: 9780073381169
ISBN-10: 0073381160
Edition: 7
Publication date: 2009
Publisher: McGraw-Hill/Irwin
Format: Paperback 576 pages
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9780073529899-0073529893-Marketing Strategy: A Decision Focused Approach
9780073529899-0073529893-Marketing Strategy: A Decision Focused Approach

Marketing Strategy: A Decision Focused Approach

by Orville Walker, John Mullins, Jr. Boyd
ISBN-13: 9780073529899
ISBN-10: 0073529893
Edition: 6
Publication date: 2007
Publisher: McGraw-Hill/Irwin
Format: Paperback 368 pages
9780073529820-0073529826-Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
9780073529820-0073529826-Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

by John Mullins, Orville Walker, Jr. Boyd
ISBN-13: 9780073529820
ISBN-10: 0073529826
Edition: 6
Publication date: 2006
Publisher: McGraw-Hill/Irwin
Format: Paperback 560 pages
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