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9780072553932-0072553936-Marketing Strategy: A Decision-Focused Approach
9780072553932-0072553936-Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

by Orville C Walker, Jr. Boyd, John Mullins, Jean-Claude Larreche, Jr. Boyd
ISBN-13: 9780072553932
ISBN-10: 0072553936
Edition: 4
Publication date: 2002
Publisher: McGraw-Hill/Irwin
Format: Paperback 384 pages
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