Sell, buy or rent Gerald Zaltman textbooks

9781578518265-1578518261-How Customers Think: Essential Insights into the Mind of the Market
9781578518265-1578518261-How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market

by Gerald Zaltman
ISBN-13: 9781578518265
ISBN-10: 1578518261
Edition: 1
Publication date: 2003
Publisher: Harvard Business School Press
Format: Hardcover 323 pages
9781422121153-1422121151-Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
9781422121153-1422121151-Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman, Lindsay H. Zaltman
ISBN-13: 9781422121153
ISBN-10: 1422121151
Edition: 50981st
Publication date: 2008
Publisher: Harvard Business Review Press
Format: Hardcover 230 pages
Sell Shop now at Amazon eBook from $29.95
9780471981275-0471981273-Theory construction in marketing: Some thoughts on thinking (Theories in marketing series)
9780471981275-0471981273-Theory construction in marketing: Some thoughts on thinking (Theories in marketing series)

Theory construction in marketing: Some thoughts on thinking (Theories in marketing series)

by Gerald Zaltman
ISBN-13: 9780471981275
ISBN-10: 0471981273
Publication date: 1827
Publisher: John Wiley & Sons Inc
Format: Hardcover 209 pages
9788495787453-8495787458-Cómo piensan los consumidores (Spanish Edition)
9788495787453-8495787458-Cómo piensan los consumidores (Spanish Edition)

Cómo piensan los consumidores (Spanish Edition)

by Gerald Zaltman
ISBN-13: 9788495787453
ISBN-10: 8495787458
Publication date: 2004
Publisher: Empresa Activa
Format: Hardcover 400 pages
9780471093060-0471093068-Consumer Behaviour [Behavior]: Basic findings and management implications
9780471093060-0471093068-Consumer Behaviour [Behavior]: Basic findings and management implications

Consumer Behaviour [Behavior]: Basic findings and management implications

by Gerald Zaltman
ISBN-13: 9780471093060
ISBN-10: 0471093068
Edition: 2nd
Publication date: 1983
Publisher: John Wiley & Sons
Format: Paperback 684 pages
9780875842417-0875842410-Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
9780875842417-0875842410-Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

by Vincent Barabba, Gerald Zaltman
ISBN-13: 9780875842417
ISBN-10: 0875842410
Edition: First Edition
Publication date: 1990
Publisher: Harvard Business School Pr
Format: Hardcover 294 pages
9780471981268-0471981265-Consumer Behavior: Basic Findings and Management Implications (America and the World)
9780471981268-0471981265-Consumer Behavior: Basic Findings and Management Implications (America and the World)

Consumer Behavior: Basic Findings and Management Implications (America and the World)

by Gerald Zaltman
ISBN-13: 9780471981268
ISBN-10: 0471981265
Publication date: 1979
Publisher: John Wiley & Sons
Format: Paperback 567 pages
9780030055980-0030055989-Marketing Management
9780030055980-0030055989-Marketing Management

Marketing Management

by C. Whan Park, Gerald Zaltman
ISBN-13: 9780030055980
ISBN-10: 0030055989
Publication date: 1987
Publisher: Harcourt School
Format: Hardcover 656 pages
9780891583974-0891583971-Marketing Scientific And Technical Information
9780891583974-0891583971-Marketing Scientific And Technical Information

Marketing Scientific And Technical Information

by William R King, Gerald Zaltman
ISBN-13: 9780891583974
ISBN-10: 0891583971
Edition: 1
Publication date: 1979
Publisher: Westview Press
Format: Hardcover 234 pages
Buy from $8.98
9780135578018-0135578019-Marketing, society, and conflict (Prentice-Hall series in economic institutions and social systems)
9780135578018-0135578019-Marketing, society, and conflict (Prentice-Hall series in economic institutions and social systems)

Marketing, society, and conflict (Prentice-Hall series in economic institutions and social systems)

by Sidney J. Levy, Gerald Zaltman
ISBN-13: 9780135578018
ISBN-10: 0135578019
Publication date: 1975
Publisher: Prentice Hall
Format: Paperback 176 pages
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