Consumer Behavior: Basic Findings and Management Implications (America and the World)

Consumer Behavior: Basic Findings and Management Implications (America and the World) (ISBN-13: 9780471981268 and ISBN-10: 0471981265), written by authors Gerald Zaltman, was published by John Wiley & Sons in 1979. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Consumer Behavior: Basic Findings and Management Implications (America and the World) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.