Theory construction in marketing: Some thoughts on thinking (Theories in marketing series)

Theory construction in marketing: Some thoughts on thinking (Theories in marketing series) (ISBN-13: 9780471981275 and ISBN-10: 0471981273), written by authors Gerald Zaltman, was published by John Wiley & Sons Inc in 1827. With an overall rating of 4.0 stars, it's a notable title among other Management & Leadership books. You can easily purchase or rent Theory construction in marketing: Some thoughts on thinking (Theories in marketing series) (Hardcover) from BooksRun, along with many other new and used Management & Leadership books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.