Consumer Behaviour [Behavior]: Basic findings and management implications

Consumer Behaviour [Behavior]: Basic findings and management implications (ISBN-13: 9780471093060 and ISBN-10: 0471093068), written by authors Gerald Zaltman, was published by John Wiley & Sons in 1983. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Consumer Behaviour [Behavior]: Basic findings and management implications (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.4.