9781911299714-1911299719-INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT (Technology Management)

INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT (Technology Management)

ISBN-13: 9781911299714
ISBN-10: 1911299719
Author: Peter Magnusson, Bo Edvardsson, Anders Gustafsson, Per Kristensson, Jonas Matthing
Publication date: 2006
Publisher: Imperial College Press
Format: Paperback 332 pages
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Book details

ISBN-13: 9781911299714
ISBN-10: 1911299719
Author: Peter Magnusson, Bo Edvardsson, Anders Gustafsson, Per Kristensson, Jonas Matthing
Publication date: 2006
Publisher: Imperial College Press
Format: Paperback 332 pages

Summary

INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT (Technology Management) (ISBN-13: 9781911299714 and ISBN-10: 1911299719), written by authors Peter Magnusson, Bo Edvardsson, Anders Gustafsson, Per Kristensson, Jonas Matthing, was published by Imperial College Press in 2006. With an overall rating of 4.0 stars, it's a notable title among other Service (Industries, Information Management, Processes & Infrastructure, Management Science, Management & Leadership, Marketing, Marketing & Sales, Customer Relations) books. You can easily purchase or rent INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT (Technology Management) (Paperback) from BooksRun, along with many other new and used Service books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
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