9781845930653-1845930657-Growing Older: Tourism and Leisure Behaviour of Older Adults

Growing Older: Tourism and Leisure Behaviour of Older Adults

ISBN-13: 9781845930653
ISBN-10: 1845930657
Edition: Illustrated
Author: Ian Patterson
Publication date: 2006
Publisher: CABI
Format: Hardcover 240 pages
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Book details

ISBN-13: 9781845930653
ISBN-10: 1845930657
Edition: Illustrated
Author: Ian Patterson
Publication date: 2006
Publisher: CABI
Format: Hardcover 240 pages

Summary

Growing Older: Tourism and Leisure Behaviour of Older Adults (ISBN-13: 9781845930653 and ISBN-10: 1845930657), written by authors Ian Patterson, was published by CABI in 2006. With an overall rating of 4.2 stars, it's a notable title among other Economics (Hospitality, Travel & Tourism, Industries, Consumer Behavior, Marketing & Sales, Gerontology, Social Sciences, Popular Culture, Sociology) books. You can easily purchase or rent Growing Older: Tourism and Leisure Behaviour of Older Adults (Hardcover) from BooksRun, along with many other new and used Economics books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.05.

Description

Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.

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