Growing Older: Tourism and Leisure Behaviour of Older Adults
ISBN-13:
9781845930653
ISBN-10:
1845930657
Edition:
Illustrated
Author:
Ian Patterson
Publication date:
2006
Publisher:
CABI
Format:
Hardcover
240 pages
Category:
Economics
,
Hospitality, Travel & Tourism
,
Industries
,
Consumer Behavior
,
Marketing & Sales
,
Gerontology
,
Social Sciences
,
Popular Culture
,
Sociology
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Book details
ISBN-13:
9781845930653
ISBN-10:
1845930657
Edition:
Illustrated
Author:
Ian Patterson
Publication date:
2006
Publisher:
CABI
Format:
Hardcover
240 pages
Category:
Economics
,
Hospitality, Travel & Tourism
,
Industries
,
Consumer Behavior
,
Marketing & Sales
,
Gerontology
,
Social Sciences
,
Popular Culture
,
Sociology
Summary
Growing Older: Tourism and Leisure Behaviour of Older Adults (ISBN-13: 9781845930653 and ISBN-10: 1845930657), written by authors
Ian Patterson, was published by CABI in 2006.
With an overall rating of 4.2 stars, it's a notable title among other
Economics
(Hospitality, Travel & Tourism, Industries, Consumer Behavior, Marketing & Sales, Gerontology, Social Sciences, Popular Culture, Sociology) books. You can easily purchase or rent Growing Older: Tourism and Leisure Behaviour of Older Adults (Hardcover) from BooksRun,
along with many other new and used
Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.05.
Description
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
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