Managing Corporate Social Responsibility: A Communication Approach
ISBN-13:
9781444336450
ISBN-10:
1444336452
Edition:
1
Author:
W. Timothy Coombs, Sherry J. Holladay
Publication date:
2011
Publisher:
Wiley-Blackwell
Format:
Paperback
194 pages
FREE US shipping
Book details
ISBN-13:
9781444336450
ISBN-10:
1444336452
Edition:
1
Author:
W. Timothy Coombs, Sherry J. Holladay
Publication date:
2011
Publisher:
Wiley-Blackwell
Format:
Paperback
194 pages
Summary
Managing Corporate Social Responsibility: A Communication Approach (ISBN-13: 9781444336450 and ISBN-10: 1444336452), written by authors
W. Timothy Coombs, Sherry J. Holladay, was published by Wiley-Blackwell in 2011.
With an overall rating of 4.4 stars, it's a notable title among other
Business Ethics
(Management & Leadership, Environmental Economics, Economics, Sustainable Development, Management, Advertising, Marketing & Sales, Communications, Business Skills, Communication & Media Studies, Social Sciences, Business Culture) books. You can easily purchase or rent Managing Corporate Social Responsibility: A Communication Approach (Paperback) from BooksRun,
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Business Ethics
books
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And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
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