Managing Corporate Social Responsibility: A Communication Approach
ISBN-13:
9781444336290
ISBN-10:
1444336290
Edition:
1
Author:
W. Timothy Coombs, Sherry J. Holladay
Publication date:
2011
Publisher:
Wiley-Blackwell
Format:
Hardcover
196 pages
FREE US shipping
Book details
ISBN-13:
9781444336290
ISBN-10:
1444336290
Edition:
1
Author:
W. Timothy Coombs, Sherry J. Holladay
Publication date:
2011
Publisher:
Wiley-Blackwell
Format:
Hardcover
196 pages
Summary
Managing Corporate Social Responsibility: A Communication Approach (ISBN-13: 9781444336290 and ISBN-10: 1444336290), written by authors
W. Timothy Coombs, Sherry J. Holladay, was published by Wiley-Blackwell in 2011.
With an overall rating of 4.2 stars, it's a notable title among other
books. You can easily purchase or rent Managing Corporate Social Responsibility: A Communication Approach (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
