9780517883709-0517883708-Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

ISBN-13: 9780517883709
ISBN-10: 0517883708
Edition: Reprint
Author: Fred Lager
Publication date: 1995
Publisher: Crown
Format: Paperback 276 pages
FREE US shipping on ALL non-marketplace orders
Rent
35 days
from $17.24 USD
FREE shipping on RENTAL RETURNS
Marketplace
from $22.35 USD
Buy

From $22.26

Rent

From $17.24

Book details

ISBN-13: 9780517883709
ISBN-10: 0517883708
Edition: Reprint
Author: Fred Lager
Publication date: 1995
Publisher: Crown
Format: Paperback 276 pages

Summary

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor (ISBN-13: 9780517883709 and ISBN-10: 0517883708), written by authors Fred Lager, was published by Crown in 1995. With an overall rating of 3.6 stars, it's a notable title among other Company Profiles (Biography & History, Hospitality, Travel & Tourism, Industries, Food Industry, Cooking Education & Reference, Entrepreneurship, Small Business & Entrepreneurship, State & Local, United States History) books. You can easily purchase or rent Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor (Paperback) from BooksRun, along with many other new and used Company Profiles books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.35.

Description

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book