Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
ISBN-13:
9780517883709
ISBN-10:
0517883708
Edition:
Reprint
Author:
Fred Lager
Publication date:
1995
Publisher:
Crown
Format:
Paperback
276 pages
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Book details
ISBN-13:
9780517883709
ISBN-10:
0517883708
Edition:
Reprint
Author:
Fred Lager
Publication date:
1995
Publisher:
Crown
Format:
Paperback
276 pages
Summary
Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor (ISBN-13: 9780517883709 and ISBN-10: 0517883708), written by authors
Fred Lager, was published by Crown in 1995.
With an overall rating of 3.6 stars, it's a notable title among other
Company Profiles
(Biography & History, Hospitality, Travel & Tourism, Industries, Food Industry, Cooking Education & Reference, Entrepreneurship, Small Business & Entrepreneurship, State & Local, United States History) books. You can easily purchase or rent Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor (Paperback) from BooksRun,
along with many other new and used
Company Profiles
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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