Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
ISBN-13:
9781609948139
ISBN-10:
1609948130
Edition:
1
Author:
Brad Edmondson
Publication date:
2014
Publisher:
Berrett-Koehler Publishers
Format:
Paperback
304 pages
FREE US shipping
Book details
ISBN-13:
9781609948139
ISBN-10:
1609948130
Edition:
1
Author:
Brad Edmondson
Publication date:
2014
Publisher:
Berrett-Koehler Publishers
Format:
Paperback
304 pages
Summary
Ice Cream Social: The Struggle for the Soul of Ben & Jerry's (ISBN-13: 9781609948139 and ISBN-10: 1609948130), written by authors
Brad Edmondson, was published by Berrett-Koehler Publishers in 2014.
With an overall rating of 4.0 stars, it's a notable title among other
Company Profiles
(Biography & History, Hospitality, Travel & Tourism, Industries, Food Industry, Cooking Education & Reference, Consolidation & Merger, Management & Leadership, Entrepreneurship, Small Business & Entrepreneurship) books. You can easily purchase or rent Ice Cream Social: The Struggle for the Soul of Ben & Jerry's (Paperback) from BooksRun,
along with many other new and used
Company Profiles
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.37.
Description
The Riveting True Story of One Of the World’s Most Iconic Mission-Driven Companies
Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy.
This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage.
Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy.
This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage.
Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
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