Restaurant Marketing for Owners and Managers
ISBN-13:
9780471226277
ISBN-10:
0471226270
Edition:
1
Author:
Patti J. Shock, John M. Stefanelli, John T. Bowen
Publication date:
2003
Publisher:
John Wiley & Sons Inc
Format:
Paperback
230 pages
Category:
Hospitality, Travel & Tourism
,
Industries
,
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780471226277
ISBN-10:
0471226270
Edition:
1
Author:
Patti J. Shock, John M. Stefanelli, John T. Bowen
Publication date:
2003
Publisher:
John Wiley & Sons Inc
Format:
Paperback
230 pages
Category:
Hospitality, Travel & Tourism
,
Industries
,
Advertising
,
Marketing & Sales
,
Marketing
Summary
Restaurant Marketing for Owners and Managers (ISBN-13: 9780471226277 and ISBN-10: 0471226270), written by authors
Patti J. Shock, John M. Stefanelli, John T. Bowen, was published by John Wiley & Sons Inc in 2003.
With an overall rating of 4.2 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries, Advertising, Marketing & Sales, Marketing) books. You can easily purchase or rent Restaurant Marketing for Owners and Managers (Paperback, Used) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.
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