Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
ISBN-13:
9780470190739
ISBN-10:
0470190736
Edition:
3
Author:
Luke Sullivan
Publication date:
2008
Publisher:
John Wiley & Sons Inc
Format:
Paperback
329 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780470190739
ISBN-10:
0470190736
Edition:
3
Author:
Luke Sullivan
Publication date:
2008
Publisher:
John Wiley & Sons Inc
Format:
Paperback
329 pages
Category:
Advertising
,
Marketing & Sales
Summary
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (ISBN-13: 9780470190739 and ISBN-10: 0470190736), written by authors
Luke Sullivan, was published by John Wiley & Sons Inc in 2008.
With an overall rating of 4.1 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.58.
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
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