Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing

ISBN-13: 9780471153924

ISBN-10: 0471153923

Edition: 1

Publication date:
1997
Publisher:
Wiley
Format:
Hardcover 560 pages
Category:
Business, Economics, Law, Microeconomics, Marketing
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Summary

Acknowledged author wrote Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing comprising 560 pages back in 1997. Textbook and etextbook are published under ISBN 0471153923 and 9780471153924. Since then Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing textbook was available to sell back to BooksRun online for the top buyback price of $8.81 or rent at the marketplace.


Description

A total guide to manufacturing, retail, and entrepreneurial successin one of today's most lucrative food industries. Here is your one-stop guide to one of the fastest growingsectors of the food industry, where opportunities abound formanufacturers, retailers, and entrepreneurs. Ice Cream and FrozenDesserts is the only complete handbook on the commercial productionand marketing of ice cream and frozen desserts for manufacturingand retail operations. It serves up a feast of how-to information,from writing business plans to purchasing equipment, from selectinga location to marketing your product--it even includes 500delectable recipes using either the continuous or batch method ofproduction. Ice Cream and Frozen Desserts tells you what you need to knowto: * Select the kind of frozen dessert business that's right foryou. * Plan, finance, start, and operate a manufacturing or retailfrozendessert business. * Purchase, install, and use ice cream making and servingequipment. * Determine which production method is right foryou--continuous or batch. * Market and merchandise your frozen confections. * Manage employees, keep accurate financial records, and maintainsanitary conditions. * Create dozens of delectable types and flavors of frozendesserts.