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The Other Guy Blinked: How Pepsi Won the Cola Wars

by Jesse Kornbluth, Roger Enrico
ISBN-13: 9780553051773
ISBN-10: 0553051776
Publication date: 1986
Publisher: Bantam
Format: Hardcover 280 pages

The Other Guy Blinked and other Dispatches from the Cola Wars

by Roger Enrico, Jesse Kornbluth
ISBN-13: 9780553266320
ISBN-10: 0553266322
Edition: No Edition Stated
Publication date: 1987
Publisher: Bantam
Format: Mass Market Paperback 280 pages