The Other Guy Blinked: How Pepsi Won the Cola Wars
ISBN-13:
9780553051773
ISBN-10:
0553051776
Author:
Jesse Kornbluth, Roger Enrico
Publication date:
1986
Publisher:
Bantam
Format:
Hardcover
280 pages
Category:
Company Profiles
,
Biography & History
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Book details
ISBN-13:
9780553051773
ISBN-10:
0553051776
Author:
Jesse Kornbluth, Roger Enrico
Publication date:
1986
Publisher:
Bantam
Format:
Hardcover
280 pages
Category:
Company Profiles
,
Biography & History
Summary
The Other Guy Blinked: How Pepsi Won the Cola Wars (ISBN-13: 9780553051773 and ISBN-10: 0553051776), written by authors
Jesse Kornbluth, Roger Enrico, was published by Bantam in 1986.
With an overall rating of 4.0 stars, it's a notable title among other
Company Profiles
(Biography & History) books. You can easily purchase or rent The Other Guy Blinked: How Pepsi Won the Cola Wars (Hardcover) from BooksRun,
along with many other new and used
Company Profiles
books
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And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
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