The Other Guy Blinked and other Dispatches from the Cola Wars
ISBN-13:
9780553266320
ISBN-10:
0553266322
Edition:
No Edition Stated
Author:
Jesse Kornbluth, Roger Enrico
Publication date:
1987
Publisher:
Bantam
Format:
Mass Market Paperback
280 pages
FREE US shipping
Book details
ISBN-13:
9780553266320
ISBN-10:
0553266322
Edition:
No Edition Stated
Author:
Jesse Kornbluth, Roger Enrico
Publication date:
1987
Publisher:
Bantam
Format:
Mass Market Paperback
280 pages
Summary
The Other Guy Blinked and other Dispatches from the Cola Wars (ISBN-13: 9780553266320 and ISBN-10: 0553266322), written by authors
Jesse Kornbluth, Roger Enrico, was published by Bantam in 1987.
With an overall rating of 4.2 stars, it's a notable title among other
books. You can easily purchase or rent The Other Guy Blinked and other Dispatches from the Cola Wars (Mass Market Paperback) from BooksRun,
along with many other new and used
books
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And, if you're looking to sell your copy, our current buyback offer is $0.45.
Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
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