Sell, buy or rent Paul W. Farris textbooks

Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)

by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
ISBN-13: 9780813945156
ISBN-10: 0813945151
Publication date: 2021
Publisher: Darden Business Publishing
Format: Hardcover 312 pages

Decisions in Marketing: Cases and Text

by Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris
ISBN-13: 9780256037142
ISBN-10: 0256037140
Edition: 2nd
Publication date: 1989
Publisher: Business Pubns
Format: Hardcover 955 pages

The Advertising Controversy: Evidence on the Economic Effects of Advertising

by Mark S. Albion, Paul W. Farris
ISBN-13: 9780865690578
ISBN-10: 086569057X
Edition: Illustrated
Publication date: 1981
Publisher: Praeger
Format: Hardcover 245 pages

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

by Paul W. Farris, Michael J. Moore
ISBN-13: 9780521123457
ISBN-10: 0521123453
Edition: 1
Publication date: 2009
Publisher: Cambridge University Press
Format: Paperback 328 pages

Getting Multi-Channel Distribution Right

by Kusum L. Ailawadi, Paul W. Farris
ISBN-13: 9781119632887
ISBN-10: 1119632889
Edition: 1
Publication date: 2020
Publisher: Wiley
Format: Hardcover 384 pages

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

by Paul W. Farris, Michael J. Moore
ISBN-13: 9780521840538
ISBN-10: 0521840538
Edition: Illustrated
Publication date: 2005
Publisher: Cambridge University Press
Format: Hardcover 326 pages

Key Marketing Metrics

by Paul W. Farris
ISBN-13: 9780273722038
ISBN-10: 0273722034
Edition: 1
Publication date: 2009
Publisher: FT Press
Format: Paperback 353 pages