The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
ISBN-13:
9780521840538
ISBN-10:
0521840538
Edition:
Illustrated
Author:
Michael J Moore, Paul W. Farris
Publication date:
2005
Publisher:
Cambridge University Press
Format:
Hardcover
326 pages
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Book details
ISBN-13:
9780521840538
ISBN-10:
0521840538
Edition:
Illustrated
Author:
Michael J Moore, Paul W. Farris
Publication date:
2005
Publisher:
Cambridge University Press
Format:
Hardcover
326 pages
Summary
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects (ISBN-13: 9780521840538 and ISBN-10: 0521840538), written by authors
Michael J Moore, Paul W. Farris, was published by Cambridge University Press in 2005.
With an overall rating of 4.2 stars, it's a notable title among other
Econometrics & Statistics
(Economics, Management, Management & Leadership, Systems & Planning, Strategy & Competition, Marketing, Marketing & Sales, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent The Profit Impact of Marketing Strategy Project: Retrospect and Prospects (Hardcover) from BooksRun,
along with many other new and used
Econometrics & Statistics
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And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.
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