The Advertising Controversy: Evidence on the Economic Effects of Advertising
ISBN-13:
9780865690578
ISBN-10:
086569057X
Edition:
Illustrated
Author:
Paul W. Farris, Mark S. Albion
Publication date:
1981
Publisher:
Praeger
Format:
Hardcover
245 pages
Category:
Economics
,
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780865690578
ISBN-10:
086569057X
Edition:
Illustrated
Author:
Paul W. Farris, Mark S. Albion
Publication date:
1981
Publisher:
Praeger
Format:
Hardcover
245 pages
Category:
Economics
,
Advertising
,
Marketing & Sales
,
Marketing
Summary
The Advertising Controversy: Evidence on the Economic Effects of Advertising (ISBN-13: 9780865690578 and ISBN-10: 086569057X), written by authors
Paul W. Farris, Mark S. Albion, was published by Praeger in 1981.
With an overall rating of 4.4 stars, it's a notable title among other
Economics
(Advertising, Marketing & Sales, Marketing) books. You can easily purchase or rent The Advertising Controversy: Evidence on the Economic Effects of Advertising (Hardcover) from BooksRun,
along with many other new and used
Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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