9788580553611-858055361X-Marketing de Serviços (Em Portuguese do Brasil)

Marketing de Serviços (Em Portuguese do Brasil)

ISBN-13: 9788580553611
ISBN-10: 858055361X
Edition: Administracao
Author: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publication date: 2014
Publisher: McGraw-Hill
Format: Paperback 664 pages
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Book details

ISBN-13: 9788580553611
ISBN-10: 858055361X
Edition: Administracao
Author: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publication date: 2014
Publisher: McGraw-Hill
Format: Paperback 664 pages

Summary

Marketing de Serviços (Em Portuguese do Brasil) (ISBN-13: 9788580553611 and ISBN-10: 858055361X), written by authors Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, was published by McGraw-Hill in 2014. With an overall rating of 4.5 stars, it's a notable title among other books. You can easily purchase or rent Marketing de Serviços (Em Portuguese do Brasil) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.

Description

Esta nova edição de Marketing de Serviços conserva a abordagem focada na prestação de serviços, além de trazer os resultados das pesquisas mais recentes sobre o assunto. Seus capítulos foram enriquecidos com exemplos de estratégias de marketing e de soluções de problemas adotadas por empresas atuantes em diversos setores.
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