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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy)
ISBN-13:
9783658042165
ISBN-10:
3658042168
Edition:
2013
Author:
Shintaro Okazaki, Micael Dahlen, Sara Rosengren
Publication date:
2015
Publisher:
Springer Gabler
Format:
Paperback
419 pages
FREE US shipping
Book details
ISBN-13:
9783658042165
ISBN-10:
3658042168
Edition:
2013
Author:
Shintaro Okazaki, Micael Dahlen, Sara Rosengren
Publication date:
2015
Publisher:
Springer Gabler
Format:
Paperback
419 pages
Summary
Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) (ISBN-13: 9783658042165 and ISBN-10: 3658042168), written by authors
Shintaro Okazaki, Micael Dahlen, Sara Rosengren, was published by Springer Gabler in 2015.
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Description
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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