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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy)
ISBN-13:
9783658023645
ISBN-10:
3658023643
Edition:
2013
Author:
Shintaro Okazaki, Micael Dahlen, Sara Rosengren
Publication date:
2013
Publisher:
Springer Gabler
Format:
Hardcover
419 pages
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Book details
ISBN-13:
9783658023645
ISBN-10:
3658023643
Edition:
2013
Author:
Shintaro Okazaki, Micael Dahlen, Sara Rosengren
Publication date:
2013
Publisher:
Springer Gabler
Format:
Hardcover
419 pages
Summary
Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) (ISBN-13: 9783658023645 and ISBN-10: 3658023643), written by authors
Shintaro Okazaki, Micael Dahlen, Sara Rosengren, was published by Springer Gabler in 2013.
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Description
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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