Ingredient Branding: Making the Invisible Visible
ISBN-13:
9783642438189
ISBN-10:
3642438180
Edition:
2010
Author:
Philip Kotler, Waldemar Pfoertsch
Publication date:
2014
Publisher:
Springer
Format:
Paperback
413 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9783642438189
ISBN-10:
3642438180
Edition:
2010
Author:
Philip Kotler, Waldemar Pfoertsch
Publication date:
2014
Publisher:
Springer
Format:
Paperback
413 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Ingredient Branding: Making the Invisible Visible (ISBN-13: 9783642438189 and ISBN-10: 3642438180), written by authors
Philip Kotler, Waldemar Pfoertsch, was published by Springer in 2014.
With an overall rating of 4.5 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Ingredient Branding: Making the Invisible Visible (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.
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