B2B Brand Management
ISBN-13:
9783642064708
ISBN-10:
3642064701
Edition:
Softcover reprint of hardcover 1st ed. 2006
Author:
Philip Kotler, Waldemar Pfoertsch
Publication date:
2010
Publisher:
Springer
Format:
Paperback
373 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9783642064708
ISBN-10:
3642064701
Edition:
Softcover reprint of hardcover 1st ed. 2006
Author:
Philip Kotler, Waldemar Pfoertsch
Publication date:
2010
Publisher:
Springer
Format:
Paperback
373 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
B2B Brand Management (ISBN-13: 9783642064708 and ISBN-10: 3642064701), written by authors
Philip Kotler, Waldemar Pfoertsch, was published by Springer in 2010.
With an overall rating of 3.8 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent B2B Brand Management (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
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