A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications (Interdisciplinary Studies in Economics and Management)
ISBN-13:
9783211834749
ISBN-10:
3211834745
Edition:
1
Author:
C. Buchta S. Dolnicar Christian Buchta, Sara Dolnicar, Thomas Reutterer
Publication date:
2001
Publisher:
Springer
Format:
Hardcover
142 pages
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Book details
ISBN-13:
9783211834749
ISBN-10:
3211834745
Edition:
1
Author:
C. Buchta S. Dolnicar Christian Buchta, Sara Dolnicar, Thomas Reutterer
Publication date:
2001
Publisher:
Springer
Format:
Hardcover
142 pages
Summary
A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications (Interdisciplinary Studies in Economics and Management) (ISBN-13: 9783211834749 and ISBN-10: 3211834745), written by authors
C. Buchta S. Dolnicar Christian Buchta, Sara Dolnicar, Thomas Reutterer, was published by Springer in 2001.
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Description
The new series edited by the "Jubiläumsstiftung of the Wirtschaftsuniversität Wien", aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. The Volumes One and Two focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issue in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
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