Asking: A 59-Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift

What do your board members fear most, public speaking or asking for money?
Perhaps Toastmasters International can help them with the former, but there’s no doubt Asking, by Jerold Panas, will temper if not vanquish their fear of asking. It’s why Asking is the top-selling book in the history of fundraising.
What Asking convincingly shows – and one reason staff will applaud the book and board members will devour it – is that it doesn’t take stellar sales skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become a highly successful fundraiser if they follow a few step-by-step guidelines.
Table of Contents The Joy of Asking! Thanks for Being a Friend You’re Never a Loser Until You Quit Trying You Won’t Get Milk from a Cow by Sending a Letter Enthusiasm Is Contagious, Start an Epidemic Enlightened Givers Feel the Rapture of Being Alive It’s Easier to Get the Gift than the Visit Successful People Do What Others Never Get Around to The Secrets of Success Don’t Work Unless You Do No One Ever Listened Himself Out of a Gift Donors Give to the Magic of an Idea The Archer Strikes the Target, Partly by Pulling, Partly by Letting Go You’ll Never Know if You Don’t Ask Consistent Hard Work is the Yeast that Raises the Dough A Successful Fundraiser Shoots at a Target No One Else Sees, and Hits It Some Aim At Nothing and Hit It with Remarkable Precision The Line Between Success and Failure: ‘I Didn’t Make My Own Gift First’ Triumph is Just ‘Umph’ Added to Try An Obstacle is What You See When You Take Your Eyes Off the Objective Objections Aren’t Bitter If You Don’t Swallow Them Great Opportunity Stands Beside You, in the Form of Objections A Desk is a Dangerous Place to Raise Money from It’s Amazing What You Don’t Raise When You Don’t Ask You Don’t Have to be Great to Start, but You Have to Start to be Great In All You Do, Act as if It’s Impossible to Fail First published by Emerson & Church this revised edition reflects a change of publisher to Civil Sector Press.