Festival and Special Event Management
ISBN-13:
9781742164618
ISBN-10:
1742164617
Edition:
5
Author:
Robert Harris, William OToole, Johnny Allen, Ian McDonnell
Publication date:
2010
Publisher:
Wiley
Format:
Paperback
608 pages
Category:
Hospitality, Travel & Tourism
,
Industries
FREE US shipping
Book details
ISBN-13:
9781742164618
ISBN-10:
1742164617
Edition:
5
Author:
Robert Harris, William OToole, Johnny Allen, Ian McDonnell
Publication date:
2010
Publisher:
Wiley
Format:
Paperback
608 pages
Category:
Hospitality, Travel & Tourism
,
Industries
Summary
Festival and Special Event Management (ISBN-13: 9781742164618 and ISBN-10: 1742164617), written by authors
Robert Harris, William OToole, Johnny Allen, Ian McDonnell, was published by Wiley in 2010.
With an overall rating of 3.9 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries) books. You can easily purchase or rent Festival and Special Event Management (Paperback) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.19.
Description
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
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