Principles of Integrated Strategic Communication
ISBN-13:
9781733934480
ISBN-10:
1733934480
Edition:
First Edition
Author:
Larry Kelley, Kim Bartel Sheehan, Jaesub Lee
Publication date:
2021
Publisher:
Melvin & Leigh, Publishers
Format:
Paperback
288 pages
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Book details
ISBN-13:
9781733934480
ISBN-10:
1733934480
Edition:
First Edition
Author:
Larry Kelley, Kim Bartel Sheehan, Jaesub Lee
Publication date:
2021
Publisher:
Melvin & Leigh, Publishers
Format:
Paperback
288 pages
Summary
Principles of Integrated Strategic Communication (ISBN-13: 9781733934480 and ISBN-10: 1733934480), written by authors
Larry Kelley, Kim Bartel Sheehan, Jaesub Lee, was published by Melvin & Leigh, Publishers in 2021.
With an overall rating of 3.5 stars, it's a notable title among other
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Description
Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program – essential for any successful company, organization, or brand.
Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.
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