9781733934480-1733934480-Principles of Integrated Strategic Communication

Principles of Integrated Strategic Communication

ISBN-13: 9781733934480
ISBN-10: 1733934480
Edition: First Edition
Author: Larry Kelley, Kim Bartel Sheehan, Jaesub Lee
Publication date: 2021
Publisher: Melvin & Leigh, Publishers
Format: Paperback 288 pages
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Book details

ISBN-13: 9781733934480
ISBN-10: 1733934480
Edition: First Edition
Author: Larry Kelley, Kim Bartel Sheehan, Jaesub Lee
Publication date: 2021
Publisher: Melvin & Leigh, Publishers
Format: Paperback 288 pages

Summary

Principles of Integrated Strategic Communication (ISBN-13: 9781733934480 and ISBN-10: 1733934480), written by authors Larry Kelley, Kim Bartel Sheehan, Jaesub Lee, was published by Melvin & Leigh, Publishers in 2021. With an overall rating of 3.5 stars, it's a notable title among other books. You can easily purchase or rent Principles of Integrated Strategic Communication (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $18.14.

Description

Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program – essential for any successful company, organization, or brand.
Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.

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