Sell, buy or rent Larry Kelley textbooks

Advertising Account Planning: Planning and Managing an IMC Campaign

by Kelley, Larry, Jugenheimer, Donald W.
ISBN-13: 9780765640369
ISBN-10: 0765640368
Edition: 3
Publication date: 2014
Publisher: Routledge
Format: Paperback 262 pages

Advertising Media Planning: A Brand Management Approach

by Kelley, Larry, Sheehan, Kim, Jugenheimer, Donald W.
ISBN-13: 9780765640901
ISBN-10: 0765640902
Edition: 4
Publication date: 2015
Publisher: Routledge
Format: Paperback 360 pages