HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
ISBN-13:
9781633694576
ISBN-10:
1633694577
Author:
Harvard Business Review, Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theodore Levitt
Publication date:
2013
Publisher:
Harvard Business Review Press
Format:
Hardcover
224 pages
Category:
Motivation & Self-Improvement
,
Business Culture
,
Decision-Making & Problem Solving
,
Management & Leadership
,
Leadership & Motivation
,
Management
,
Motivational
,
Systems & Planning
,
Strategy & Competition
,
Marketing
,
Marketing & Sales
,
Sales & Selling
,
Personal Finance
,
Strategic Planning
,
Processes & Infrastructure
,
Decision Making
,
Business Skills
,
Sports Psychology
,
Sports Miscellaneous
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Book details
ISBN-13:
9781633694576
ISBN-10:
1633694577
Author:
Harvard Business Review, Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theodore Levitt
Publication date:
2013
Publisher:
Harvard Business Review Press
Format:
Hardcover
224 pages
Category:
Motivation & Self-Improvement
,
Business Culture
,
Decision-Making & Problem Solving
,
Management & Leadership
,
Leadership & Motivation
,
Management
,
Motivational
,
Systems & Planning
,
Strategy & Competition
,
Marketing
,
Marketing & Sales
,
Sales & Selling
,
Personal Finance
,
Strategic Planning
,
Processes & Infrastructure
,
Decision Making
,
Business Skills
,
Sports Psychology
,
Sports Miscellaneous
Summary
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) (ISBN-13: 9781633694576 and ISBN-10: 1633694577), written by authors
Harvard Business Review, Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theodore Levitt, was published by Harvard Business Review Press in 2013.
With an overall rating of 3.8 stars, it's a notable title among other
Motivation & Self-Improvement
(Business Culture, Decision-Making & Problem Solving, Management & Leadership, Leadership & Motivation, Management, Motivational, Systems & Planning, Strategy & Competition, Marketing, Marketing & Sales, Sales & Selling, Personal Finance, Strategic Planning, Processes & Infrastructure, Decision Making, Business Skills, Sports Psychology, Sports Miscellaneous) books. You can easily purchase or rent HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) (Hardcover) from BooksRun,
along with many other new and used
Motivation & Self-Improvement
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.46.
Description
Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
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