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Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Mesauring Your Ror
ISBN-13:
9781625632371
ISBN-10:
1625632371
Author:
Kathryn Rose, Ted Rubin
Publication date:
2013
Publisher:
Tate Pub & Enterprises Llc
Format:
Hardcover
133 pages
FREE US shipping
Book details
ISBN-13:
9781625632371
ISBN-10:
1625632371
Author:
Kathryn Rose, Ted Rubin
Publication date:
2013
Publisher:
Tate Pub & Enterprises Llc
Format:
Hardcover
133 pages
Summary
Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Mesauring Your Ror (ISBN-13: 9781625632371 and ISBN-10: 1625632371), written by authors
Kathryn Rose, Ted Rubin, was published by Tate Pub & Enterprises Llc in 2013.
With an overall rating of 4.0 stars, it's a notable title among other
Customer Relations
(Processes & Infrastructure, Social Media for Business, Internet & Social Media) books. You can easily purchase or rent Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Mesauring Your Ror (Hardcover) from BooksRun,
along with many other new and used
Customer Relations
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business.
--Seth Godin, Author of Tribes
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales.Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers. In this book you will also discover:
The sooner businesses learn that relationships are more important than ever, the sooner they canthrive. This book will help lead them down the road to success.--C.C. Chapman, Author of Content Rules and Amazing Things Will Happen
The critical need to understand how to build and measure successful relationships has never beenmore important. In Return on Relationship, Ted Rubin and Kathryn Rose insightfully examine theintersection of digital technology and relationship marketing to deliver real value for brands.--Linda Boff, Global Exec. Dir., Advertising and Digital Marketing, GE
--Seth Godin, Author of Tribes
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales.Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers. In this book you will also discover:
- How to Maximize your potential by using the right community-focused tools on the Internet
- The importance of moving from convince and convert to converse and convert
- What main problems will keep you from seeing dramatic results
- How building engaged and responsive communities around your brand will significantly impact your bottom line
The sooner businesses learn that relationships are more important than ever, the sooner they canthrive. This book will help lead them down the road to success.--C.C. Chapman, Author of Content Rules and Amazing Things Will Happen
The critical need to understand how to build and measure successful relationships has never beenmore important. In Return on Relationship, Ted Rubin and Kathryn Rose insightfully examine theintersection of digital technology and relationship marketing to deliver real value for brands.--Linda Boff, Global Exec. Dir., Advertising and Digital Marketing, GE
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