Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR

In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business.
--Seth Godin, Author of Tribes
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales.Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers. In this book you will also discover:

• How to Maximize your potential by using the right community-focused tools on the Internet
• The importance of moving from convince and convert to converse and convert
• What main problems will keep you from seeing dramatic results
• How building engaged and responsive communities around your brand will significantly impact your bottom line

Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.What people are saying:Ted and Kathryn understand that marketing at its core has always been about relationships. Return on Relationship will help your business win in this new hyper-connected era! I hope you are ready. Your customers are.--Frank Eliason, Author of @YourService, Global Dir. Social Media, Citi
The sooner businesses learn that relationships are more important than ever, the sooner they canthrive. This book will help lead them down the road to success.--C.C. Chapman, Author of Content Rules and Amazing Things Will Happen
The critical need to understand how to build and measure successful relationships has never beenmore important. In Return on Relationship, Ted Rubin and Kathryn Rose insightfully examine theintersection of digital technology and relationship marketing to deliver real value for brands.--Linda Boff, Global Exec. Dir., Advertising and Digital Marketing, GE