The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
ISBN-13:
9781613630907
ISBN-10:
1613630905
Author:
Peter Fader, Sarah E. Toms
Publication date:
2018
Publisher:
Wharton School Press
Format:
Paperback
136 pages
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Book details
ISBN-13:
9781613630907
ISBN-10:
1613630905
Author:
Peter Fader, Sarah E. Toms
Publication date:
2018
Publisher:
Wharton School Press
Format:
Paperback
136 pages
Summary
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (ISBN-13: 9781613630907 and ISBN-10: 1613630905), written by authors
Peter Fader, Sarah E. Toms, was published by Wharton School Press in 2018.
With an overall rating of 4.3 stars, it's a notable title among other
Systems & Planning
(Management & Leadership, Consumer Behavior, Marketing & Sales, Customer Relations, Processes & Infrastructure, Strategic Planning) books. You can easily purchase or rent The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (Paperback) from BooksRun,
along with many other new and used
Systems & Planning
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.51.
Description
2019 BEST BUSINESS BOOK, DIGITAL BOOK WORLD
2019 AXIOM BUSINESS BOOK AWARD WINNER
Featured in Forbes, NPR’s Marketplace, and a Google Talk, The Customer Centricity Playbook offers “actionable insights to drive immediate value,” according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.
How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit?
They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface.
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stopwasting resources by chasing down product sales to each and every consumer.
Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
2019 AXIOM BUSINESS BOOK AWARD WINNER
Featured in Forbes, NPR’s Marketplace, and a Google Talk, The Customer Centricity Playbook offers “actionable insights to drive immediate value,” according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.
How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit?
They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface.
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stopwasting resources by chasing down product sales to each and every consumer.
Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
- Develop a customer-centricstrategy for your organization
- Understand the right way to think about customer lifetime value (CLV)
- Fine tune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
- Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
- Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
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