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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter Fader, Sarah E. Toms
ISBN-13: 9781613630907
ISBN-10: 1613630905
Publication date: 2018
Publisher: Wharton School Press
Format: Paperback 136 pages

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter Fader, Sarah E. Toms
ISBN-13: 9781613631416
ISBN-10: 1613631413
Publication date: 2018
Publisher: Wharton School Press
Format: Hardcover 136 pages