Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) (ISBN-13: 9781587992056 and ISBN-10: 1587992051), written by authors Karen E. James, II Gordon C. Bruner, Paul J. Hensel, was published by South-Western Educational Pub in 2005. With an overall rating of 3.7 stars, it's a notable title among other Marketing (Professional, Professional Tests, Certification & Development, Schools & Teaching, Marketing & Sales) books. You can easily purchase or rent Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) (Hardcover, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.