Sell, buy or rent II Gordon C. Bruner textbooks

Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

by II Gordon C. Bruner, Paul J. Hensel, Karen E. James
ISBN-13: 9781587992056
ISBN-10: 1587992051
Edition: 1
Publication date: 2005
Publisher: South-Western Educational Pub
Format: Hardcover 864 pages

Marketing Scales Handbook: A Compilation of Multi-Item Measures

by II Gordon C. Bruner, Paul J. Hensel
ISBN-13: 9780877572268
ISBN-10: 0877572267
Edition: 1
Publication date: 1992
Publisher: South-Western Educational Pub
Format: Hardcover 1315 pages