9781583482667-1583482660-Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer

Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer

ISBN-13: 9781583482667
ISBN-10: 1583482660
Author: Douglas K. Smith, Robert C. Alexander
Publication date: 1999
Publisher: iUniverse
Format: Paperback 276 pages
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Book details

ISBN-13: 9781583482667
ISBN-10: 1583482660
Author: Douglas K. Smith, Robert C. Alexander
Publication date: 1999
Publisher: iUniverse
Format: Paperback 276 pages

Summary

Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer (ISBN-13: 9781583482667 and ISBN-10: 1583482660), written by authors Douglas K. Smith, Robert C. Alexander, was published by iUniverse in 1999. With an overall rating of 4.2 stars, it's a notable title among other Company Profiles (Biography & History, Management, Management & Leadership, History, History & Culture, History of Technology, Technology) books. You can easily purchase or rent Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer (Paperback) from BooksRun, along with many other new and used Company Profiles books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.5.

Description

Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy." Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation. More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.

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