Sustainable Marketing: A Holistic Approach
ISBN-13:
9781526494634
ISBN-10:
1526494639
Edition:
Second
Author:
Mark Peterson
Publication date:
2021
Publisher:
SAGE Publications Ltd
Format:
Paperback
440 pages
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Book details
ISBN-13:
9781526494634
ISBN-10:
1526494639
Edition:
Second
Author:
Mark Peterson
Publication date:
2021
Publisher:
SAGE Publications Ltd
Format:
Paperback
440 pages
Summary
Sustainable Marketing: A Holistic Approach (ISBN-13: 9781526494634 and ISBN-10: 1526494639), written by authors
Mark Peterson, was published by SAGE Publications Ltd in 2021.
With an overall rating of 3.7 stars, it's a notable title among other
Business Ethics
(Management & Leadership, Environmental Economics, Economics, Sustainable Development, Green Business, Processes & Infrastructure, Business Culture) books. You can easily purchase or rent Sustainable Marketing: A Holistic Approach (Paperback) from BooksRun,
along with many other new and used
Business Ethics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $4.89.
Description
In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.This new book:
- Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions.
- Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a 'macro' and issues-based perspective.
- Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.
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