Events Management: Principles and Practice
ISBN-13:
9781473948280
ISBN-10:
1473948282
Edition:
3
Author:
Razaq Raj, Paul Walters, Tahir Rashid
Publication date:
2017
Publisher:
SAGE Publications Ltd
Format:
Paperback
448 pages
Category:
Hospitality, Travel & Tourism
,
Industries
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Book details
ISBN-13:
9781473948280
ISBN-10:
1473948282
Edition:
3
Author:
Razaq Raj, Paul Walters, Tahir Rashid
Publication date:
2017
Publisher:
SAGE Publications Ltd
Format:
Paperback
448 pages
Category:
Hospitality, Travel & Tourism
,
Industries
Summary
Events Management: Principles and Practice (ISBN-13: 9781473948280 and ISBN-10: 1473948282), written by authors
Razaq Raj, Paul Walters, Tahir Rashid, was published by SAGE Publications Ltd in 2017.
With an overall rating of 4.4 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries) books. You can easily purchase or rent Events Management: Principles and Practice (Paperback) from BooksRun,
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Description
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
- The impact of the London 2012 and Rio 2016 Olympic Games
- Van Gogh Augmented Reality in Nuenen
- Sands EXPO and Convention Center, Las Vegas
- Glastonbury Music Festival
- Lame Horse Night Club, Russia
- The Leeds Caribbean Festival
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