Social Marketing in the 21st Century
ISBN-13:
9781412916332
ISBN-10:
141291633X
Edition:
1
Author:
Alan R. Andreasen
Publication date:
2005
Publisher:
SAGE Publications, Inc
Format:
Hardcover
280 pages
Category:
Marketing
,
Marketing & Sales
,
Sociology
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Book details
ISBN-13:
9781412916332
ISBN-10:
141291633X
Edition:
1
Author:
Alan R. Andreasen
Publication date:
2005
Publisher:
SAGE Publications, Inc
Format:
Hardcover
280 pages
Category:
Marketing
,
Marketing & Sales
,
Sociology
Summary
Social Marketing in the 21st Century (ISBN-13: 9781412916332 and ISBN-10: 141291633X), written by authors
Alan R. Andreasen, was published by SAGE Publications, Inc in 2005.
With an overall rating of 3.7 stars, it's a notable title among other
Marketing
(Marketing & Sales, Sociology) books. You can easily purchase or rent Social Marketing in the 21st Century (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
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