Development Communication: Reframing the Role of the Media
ISBN-13:
9781405187947
ISBN-10:
1405187948
Edition:
1
Author:
Thomas L. McPhail
Publication date:
2009
Publisher:
Wiley-Blackwell
Format:
Paperback
254 pages
Category:
Communication & Media Studies
,
Social Sciences
,
Cultural
,
Anthropology
,
Sociology
FREE US shipping
Book details
ISBN-13:
9781405187947
ISBN-10:
1405187948
Edition:
1
Author:
Thomas L. McPhail
Publication date:
2009
Publisher:
Wiley-Blackwell
Format:
Paperback
254 pages
Category:
Communication & Media Studies
,
Social Sciences
,
Cultural
,
Anthropology
,
Sociology
Summary
Development Communication: Reframing the Role of the Media (ISBN-13: 9781405187947 and ISBN-10: 1405187948), written by authors
Thomas L. McPhail, was published by Wiley-Blackwell in 2009.
With an overall rating of 3.6 stars, it's a notable title among other
Communication & Media Studies
(Social Sciences, Cultural, Anthropology, Sociology) books. You can easily purchase or rent Development Communication: Reframing the Role of the Media (Paperback) from BooksRun,
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Communication & Media Studies
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Description
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
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